ronald reagan ran as a pro-life candidate. but, again, he defined a certain agenda. he set what is positive things on out there. if you don't, the other side will do it for you. so they got away with war on women and the idea that gm was a choice between liquidation and reorganization xhrks is wasn reorganization, which is wasn't. romney had a good plan that would have saved tax players $30 billion. >> so you don't think the platform of the party will be fundamentally a different platform? >> you don't have to change the fundamentals of your principle. of you have to learn to get the message out there. for example, when romney announced paul ryan, you notice the background, all white. why? that's just stupid if you're trying to reach out to voters. same thing at the convention -- >> you blame it solely on on the candidate himself not -- >> and the party. the candidate and the campaign and some of our senatorial candidates got it better which is why they faired fairly well. but you have to have the positive optimistic reaganesque message, sound money, lower tax rate,